'The level of pre-orders is unprecedented' Take-Two reportedly made $1.39 billion in sales during GTA 6's pre-order period

Date:
Fri, 07 Aug 2026 16:09:00 +0000

Description:
Take-Two Interactive has reported earnings of $1.39 billion during Grand
Theft Auto 6's pre-order period.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Take-Two Interactive says it drew in $1.39 billion in sales during Grand Theft Auto 6 's pre-order period Take-Two CEO Strauss Zelnick says the game had an "exceptional start to pre-orders" Specific sales numbers are undisclosed, but Zelnick says "the level of pre-orders is unprecedented and astonishing" Take-Two Interactive
has reported earnings of $1.39 billion during Grand Theft Auto 6 's pre-order period.

As reported by Variety , during a recent call with analysts, the Rockstar Games parent company said the sales were recorded from April 1 to June 30,
the quarter in which it opened GTA 6 pre-orders. It's worth highlighting that pre-orders were open for just five days during this quarter, which makes them numbers especially astonishing. Take-Two CEO Strauss Zelnick said that the game had an "exceptional start to pre-orders", but couldn't disclose specific sales numbers. Latest Videos From TechRadar Watch full video here:

"I can say that the level of pre-orders is unprecedented and astonishing, and were very grateful for that, Zelnick said. But they are so unprecedented that we just dont know how itll translate into sales, which is a question I answered earlier. We genuinely dont, and we just dont believe in claiming victory before it occurs."

The publisher's $1.39 billion in total net bookings for the quarter wasn't broken down by title in the report, explaining the figure reflected better-than-expected performance from the NBA 2K, which was up 7%, and GTA franchises, which rose by 3%. You may like 'The first week of pre-orders brought in $180 million' Analysts report that GTA 6 has 'the strongest pre-order campaign ever recorded' GTA 6 pre-orders could be imminent, according to a new Best Buy 'leak' Save big on GTA 6 before pre-orders open, with these cheap PSN gift cards

GTA 6 launches on November 19, and analysts have determined that the biggest game of all time could generate over $5 billion by the end of its launch week .

Video game market research firm Newzoo previously reported that the game earned roughly $180 million in digital pre-order sales across the US and the five largest European markets during the last week of June, which kicked off "the strongest pre-order campaign ever recorded." Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

"Placed on the sales curve GTA 6 is likely to follow, that puts it on pace
for $3.3 - $5.2 billion in cumulative global sales by the end of launch
week," it said.

There is just under four months to GTA 6 's launch, but fans will be able to get a fresh look at the game on August 27 with the premiere of 'Grand Theft Auto 6: An Extended Look ' on Netflix . Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button! The best gaming consoles
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Link to news story: https://www.techradar.com/gaming/the-level-of-pre-orders-is-unprecedented-take -two-reportedly-made-usd1-39-billion-in-sales-during-gta-6s-pre-order-period


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