'Great music is made by people' Suno, the biggest AI music company, is finally trying to solve a problem its own success helped create

Date:
Fri, 07 Aug 2026 09:50:41 +0000

Description:
The AI music revolution has hit an awkward reality even Suno is starting to put the brakes on.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Suno , the most popular AI
music creation tool, spent years making it incredibly easy to generate music. Now it's introducing download limits, watermarking and fingerprinting to stop people flooding streaming services with AI slop .

That suggests something important to me: even the companies building generative AI are starting to realize unlimited AI creation comes with unintended consequences.

Suno CEO, Mikey Shulman, shared a blog post about the company's principles
for building the future of music responsibly. He says AI should help people create something new, not imitate someone elses work. This philosophy has guided how weve built our models and platform from the start. Latest Videos From TechRadar Watch full video here: (Image credit: Suno) Great music is
made by people In a section titled Our Principles, Shulman says that great music is made by people.

The principles themselves aren't new. What's new is that Suno is now dedicating significant engineering effort to limiting abuse rather than
simply enabling creation. You may like Suno hack reveals its AI songs are based on vast amounts of ripped music Tidal's new policy on AI-generated
music is especially firm Deezer reports over half of new music uploads are AI-generated, and it's taking fresh action

In his blog post Shulman writes We will soon introduce a new downloads policy designed to limit the ability to mass distribute songs on streaming
platforms, while preserving the professional, creative, and personal ways people use Suno. These changes wont affect the vast majority of our users,
but they will make large-scale abuse much harder.

Schulman continues: In the coming weeks, we will also be adopting new audio watermarking and fingerprinting technology so we can partner even more
closely with distribution platforms on combatting fraud and misuse. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

That evolution fits the broader trend weve been covering from the music streaming services like Spotify, Deezer, Tidal, and Qobuz, who have started
to fight back against AI-generated music flooding their platforms. Managing the consequences Streaming giant Tidal has published a comprehensive AI
policy with the strapline "Promoting Fairness and Economic Empowerment in the Era of AI-Generated Music". Tidal will identify it, tag it and crucially, not pay any streaming royalties for it.

Spotfiy has introduced measures to prevent fraudulent streams and AI impersonation . Deezer announced that over half of all new daily uploads to its site are AI up from 44% in April and just over 30% at the end of last year . It launched a free site to scan your playlists for AI in June. Qobuz has announced that it is taking a human-first approach to its recommendations and developing detection and monitoring systems to identify AI-generated content and fraudulent streaming patterns.

This announcement from Suno feels more significant than another AI company publishing a set of principles. It marks a shift in priorities. For the first few years of generative AI, success was measured by how much content these systems could produce. Now it looks like success is being measured by how effectively companies can prevent that content from overwhelming everything else.

The AI music industry is moving from maximizing generation to managing the consequences of generation, and it's about time. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/ai-platforms-assistants/great-music-is-made-by-peopl e-suno-the-biggest-ai-music-company-is-finally-trying-to-solve-a-problem-its-o wn-success-helped-create


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