Google Search Console now lets you track social media and video content here's how to get it up and running

Date:
Mon, 03 Aug 2026 12:05:00 +0000

Description:
Search Console gets more powerful for small businesses and creators.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Users can now track social
media and video performance in Google Search Console Users can connect with Instagram, TikTok, X, and YouTube This feature is available now to users across the globe Google has rolled out a major new feature on Search Console, allowing website owners and creators to track the performance of video and social media content across Google Search, Google News, and Discover.

Google announced the new feature on July 7 , noting a gradual rollout, with some users reporting access as late as last week. The platform properties feature supports content from Instagram, TikTok, X, and YouTube . Latest Videos From TechRadar Watch full video here: Greater visibility of social and video performance In a statement announcing the rollout, Google highlighted its reasoning:

"As people gravitate toward firsthand perspectives and different content formats, we want to make it easier for site owners and creatorseven those without their own websiteto get a consolidated view of how all of their content is getting discovered on Search." You may like How to track your brand's visibility in AI search results Google Search is getting its biggest upgrade in decades here are 5 new features Googles AI will now show a
preview of perspectives from Reddit and social media

Although Instagram, TikTok, YouTube, and X all have built-in analytics, these primarily offer insight into how your content performs on-platform. Googles latest update will help marketers gain greater insight into how this content performs off-platform, supporting better marketing decision-making.

With many websites seeing fluctuations in organic traffic, the expansion from domain-only data into social and video marks a change in how many businesses measure marketing success. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features
and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. Getting set up Adding
a social media account to Google Search Console is simple. Visit Google
Search Console and log in In the top left, click the properties drop-down Click Add property Select the social media platform you want to connect,
enter your credentials, and log in You will then be able to access it as a
new property on your account. However, it can take up to 48 hours for Search Console to pull your data. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/pro/google-search-console-now-lets-you-track-social- media-and-video-content-heres-how-to-get-it-up-and-running


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