Amazon just gave users a valuable upgrade Alexa+ is now free to use on Fire TV devices as well as Hisense and Panasonic models, and you dont need Prime

Date:
Thu, 20 Aug 2026 12:07:05 +0000

Description:
Amazon just made Alexa+ free to use on Fire TV devices, and you don't need a Prime membership.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Amazon has made Alexa+ free to use on Fire TV devices You can ask it to find movie recommendations and also integrate it with other smart home devices The best part is that you don't need an Amazon Prime membership to make the most of it Access to Amazon s AI voice assistant, Alexa+ , has always required a Prime membership but now the company is upgrading it as a free-to-use tool on eligible Fire TV devices.

Rolling out to Fire TV owners in the US now, users will be able to make use
of Alexa+ on the big screen at no additional fee. This includes current-generation Fire TV Sticks, the Fire TV Cube , and Amazon Ember smart TVs, as well as third-party smart TVs with Alexa built-in such as Hisense and Panasonic . While the upgrade is limited to US users for now, Amazon shared that it will consider expanding to additional regions over time, so theres light at the end of the tunnel for users outside of the US at least. Its also great news for those who have a Fire TV device, but arent Amazon Prime members. Latest Videos From TechRadar Watch full video here:

When Amazon launched Alexa+ back in February 2025, the tech giant threw
Alexa+ access into its pool of Prime membership perks at no additional cost. For those without a Prime membership, a standalone Alexa+ subscription costs $19.99 a month.

Having a Fire TV device without a Prime membership is more than doable, as
you can still watch titles from the best streaming services given that youre subscribed to each of them separately. The only platform you wont be able to access is Prime Video , as thats one of the perks of being an Amazon Prime member. You may like Prime Video gets free upgrade that lets you instantly play games like Fallout on your TV Google TV Freeplay adds 10,000 free on-demand movies and shows Which Amazon Fire Stick do I need? A simple guide to the key differences

As expected, Alexa+ on Fire TV devices is there to make your browsing experience more enjoyable and put an end to your indecisiveness when trying
to find a Friday night movie or a new TV show to binge. Not only can you search for titles, but Alexa+ is also designed to better understand requests and follow-up questions. (Image credit: Amazon) For example, if you like a particular actor, you can ask Alexa+ to compile a selection of their movies, or if you want to dive deeper into a specific genre, you can ask something like recommend me a top-rated thriller. From there, you can narrow down your search by asking for a recently released title, or be even more precise and ask for one with a female lead. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Outside of its entertainment assistance, Alexa+ on Fire TV also helps integrate your smart home ecosystem. If you have a Ring Video Doorbell , you can launch live camera feeds on your TV with a simple voice request and
these functionalities extend to other smart home devices, too.

Want to set the ambience in your home for a dinner party or movie night? You can ask Alexa+ on your Fire TV to dim the lights on compatible devices. Need to secure your home? You can also ask Alexa+ to lock the doors when paired with your smart lock, making your Fire TV the central hub of your setup.

Its not every day Amazon rolls out an upgrade without costly catches, as Alexa+ access on Echo devices still requires a Prime or standalone Alexa+ membership but hey, were not complaining; a freebie is a freebie. With this in mind, its likely that Amazon is giving users a taste of Alexas upgraded capabilities with the hope that prospective customers will sign up for Prime.

Since Alexa+ was launched, Amazon says its popularity with users has grown exponentially. "Alexa+ customers have nearly twice as many conversations on Fire TV as they did with the original Alexa because Alexa+ understands what they're asking and gives them useful answers back," Amazon claims .

Given this growth, it makes sense that Amazon wants to put Alexa+ at the forefront of its smart home devices and give as many users as possible a
taste of Alexas new capabilities. Keeping Alexa+ locked behind a paywall limits exposure to those without an Amazon Prime membership, so granting some kind of free access is a no-brainer. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/televisions/streaming-devices/amazon-just-gave-users -a-valuable-upgrade-alexa-is-now-free-to-use-on-fire-tv-devices-as-well-as-his ense-and-panasonic-models-and-you-dont-need-prime


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