iPhone owners urged to sell current models ASAP to avoid 30% value drop: 'if youve got a Pro or Pro Max, waiting until after the launch can be
particularly costly'

Date:
Wed, 19 Aug 2026 11:13:46 +0000

Description:
Existing iPhones are soon set to massively fall in price, with the iPhone 17 Pro and Pro Max likely to be the worst affected.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Current iPhones could fall in value by 30% once new models launch As such, owners should sell them now if they're planning to upgrade soon You may be able to lock in a price now but keep using your phone until the iPhone 18 series lands If you have an iPhone and are planning to upgrade soon, then its worth selling your current handset now rather than waiting until the iPhone 18 series lands even if youre
hoping to purchase one of these upcoming phones.

This is according to Sam Wilson, Director at Gadget GoGo a site that buys
and sells refurbished tech who claims that pre-owned prices drop
dramatically once new models launch, with prices potentially dropping by up
to 30% in a matter of weeks. The issue is biggest with high-end models, as Wilson explains that if youve got a Pro or Pro Max, waiting until after the launch can be particularly costly. We can see values fall by 150 to 300 in a matter of weeks, so selling slightly earlier can make a significant
difference to what you get back. Latest Videos From TechRadar Watch full
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But even cheaper and older iPhone models can see their prices fall noticeably once this year's models launch, and while prices typically plummet after the launch, data from previous years suggests a steep fall in value can start already . So, whatever iPhone you have, its worth selling it now if youre planning to get rid of it soon. Lock in that price The iPhone 17 Pro Max
could soon lose a lot of value (Image credit: Lance Ulanoff / Future) Of course, selling now can present a problem if the phone you want to upgrade to isnt out yet, but as Wilson explains, you should "start the selling process now, even if you plan to upgrade in September. A lot of buyback services
allow you to lock in a price today but keep using your phone for a few more weeks." You may like MacBook price rises could be far worse than iPhone 18 Pro, analysts predict Time to upgrade? Apple price hikes tipped to be fairly imminent Apple's iPhone Ultra could increase average foldable phone prices by 18%

And this phenomenon isnt exclusive to iPhones other brands reportedly see pre-owned prices fall once new models launch too. So if you have a Samsung Galaxy S26, for example, you might want to sell it before the Samsung Galaxy S27 comes out.

But Samsungs next flagship phone isnt expected for a while, whereas new iPhones likely including the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra will probably launch in early to mid-September, giving you less than
30 days before your current handsets value could fall substantially. Don't
say we didn't warn you! Get daily insight, inspiration and deals in your
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Link to news story: https://www.techradar.com/phones/iphone/iphone-owners-urged-to-sell-current-mo dels-asap-to-avoid-30-percent-value-drop-if-youve-got-a-pro-or-pro-max-waiting -until-after-the-launch-can-be-particularly-costly


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