Sony launches new 'It Happens on PS5' ad featuring GTA 6, but it can't escape angry fans 'Discs used to happen on PS5'

Date:
Tue, 18 Aug 2026 11:54:23 +0000

Description:
Fans still angry with Sony's plan to end physical disc production have brigaded another video comment section, this time a PS5 ad featuring Grand Theft Auto 6.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Fans have descended on Sony's new 'It Happens on PS5' ad featuring Grand Theft Auto 6 They're protesting
the decision to end physical disc production in January 2028 The ad campaign also highlights other upcoming games like Marvel's Wolverine and God of War Laufey PlayStation fans still angry with Sony's plan to end physical game
disc production have brigaded yet another video comment section, this time a PS5 ad featuring Grand Theft Auto 6 .

Sony has just launched the 'It Happens on PS5 ' physical ad campaign across the world, which highlights "the biggest moments of play" featuring games
such as Marvels Wolverine , 007 First Light , and God of War Laufey . "Today, were launching a new It Happens on PS5 hero advert highlighting whats available on PS5 as well as whats ahead for players in the coming months,"
the accompanying PS blog reads. Latest Videos From TechRadar Watch full video here:

"The advert invites players to discover what PS5 makes possible, taking viewers on a fast-paced journey through bold and unexpected moments,
featuring larger-than-life scenes, from Giannis Antetokounmpos elite basketball skills that get the streets bouncing to a high-speed jet ski chase."

GTA 6 is also featured ahead of the game's November 19 launch, and while
some fans are feeling the excitement, many are continuing to voice their disappointment with Sony and its decision to kill game discs in January 2028. You may like 'You know who isnt the hero? The killer of physical' Angry PlayStation fans are flocking to the new Wolverine trailer A G2A business executive sides with gamers in pursuit of disc preservation 'I got a disc drive for my PS5 Pro just for this' GTA 6 fans disappointed with the lack of physical edition disc aren't alone, as some retailers have dropped the game from sale completely

After previously swarming the comment section of the most recent Marvel's Wolverine cinematic trailer , as well as several other PlayStation videos, fans have now descended on the 'It Happens on PS5' ad to make their thoughts known. It Happens On PS5 - YouTube Watch On "Discs used to happen on PS5,"
the top comment reads, as another user wrote, "It happens that there used to be discs." Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

If you continue scrolling through the comments, it's difficult to pinpoint
any positive mention of the ad, with the majority either urging Sony to backtrack on its decision or criticising the company.

"I used to buy PS products for more than 30 years. It won't happen again," a fan said.

Despite the ongoing pushback, and after remaining silent on the matter for weeks, Sony CFO Lin Tao recently addressed the situation during the company's Q1 2026 earnings announcement, confirming that it is "cautiously" moving forward with its decision (via IGN ).

While we know upcoming games like Marvel's Wolverine and God of War Laufey will have physical discs at launch , GTA 6 's physical edition won't, and
will instead offer a digital code in a box , which has also added to the controversy.

Take-Two Interactive CEO Strauss Zelnick recently explained the reasoning
for this decision , saying, "Our business is well over 90% digitally distributed. It's already a digital business." Follow TechRadar on Google
News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button! The best gaming consoles All the best consoles of this generation

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Link to news story: https://www.techradar.com/gaming/sony-launches-new-it-happens-on-ps5-ad-featur ing-gta-6-but-it-cant-escape-angry-fans-discs-used-to-happen-on-ps5


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