OVH Cloud tells users to expect 87% price rise with gaming servers hit particularly hard

Date:
Sat, 15 Aug 2026 18:35:00 +0000

Description:
OVHcloud's cheapest gaming server goes from 336 a month to nearly double
that, as it cites memory costs that are six times what they were a year ago.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter OVHcloud will raise dedicated server prices from September 2026, with latest-generation Game range going up by as much as 87% Current-generation hardware will see increases of 51%,
while older, 2024-gen hardware will see prices go up by 28% on average Move
is linked to AI-related surge in memory and storage prices, with OVHcloud CEO stating the former has increased sixfold and could potentially double again
by early 2027 French cloud platform OVHcloud is sounding the alarm for customers who use its dedicated gaming servers about a price increase that kicks in starting in September 2026 for server configurations, including its 'Game' offerings, that currently start at $357 on the US storefront.

In a post on X , CEO Octave Klaba highlighted the projected price increases
as a percentage over prior commitments, stating that while 2024-built
machines would not see a price increase, Gen 2026 would see a mammoth 87% increase in cost for consumers. This marks the steepest increase across the board; otherwise, Gen 2026 servers saw a +51% increase in cost, even as OVHCloud states that existing options would see a lower overall increase in cost and that existing commitments would see "nothing change". Latest Videos From TechRadar Watch full video here: A sign of troubling times for private gaming servers? Many gamers host private servers for their gaming needs, ranging from a small group of friends and family running a persistent Minecraft instance to servers that cater to hundreds, if not thousands, of players simultaneously, often with commercial caveats.

An increase in price affects both, though possibly the latter disproportionately, as monetization or donations generally sustain them, and they can already run into hundreds of dollars a month in upkeep. You may like Amazon Luna boss thinks rising hardware prices could push more hardcore
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OVHcloud's CEO has highlighted why the move, which seems to be focused on newer gaming servers, which saw the largest increase across the board, is necessary: its memory costs have increased sixfold and could rise to as much as twelvefold by early 2027.

The underlying reason is one that is easy to point at: AI server demand is
not only dictating storage and memory market prices , but it could also be weighing purchase decisions at cloud providers, many who can envisage growing and consistent demand for such server instances, therefore raising the opportunity cost of other deployments; OVHcloud's 2026 'Game' servers for example, come with AMD 's Ryzen X3D CPUs in two trims currently. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting
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While these CPUs are great for games, they might not be cost-effective for datacenter needs due to higher per-core costs and lower clock speeds than comparable mainstream options, placing them a distant third in a list that
has core-heavy server-grade CPUs at the top.

The writing hasn't been on the wall exactly, and it makes for an interesting comparison of how far numbers have traveled in less than a year: in November 2025, Klaba anticipated cloud product prices rising 5 to 10% between April
and September 2026. In February 2026, announcing the year's first increase,
he described an impact on cloud deployments between 2021 and 2025 of 2 to 6%, depending on hardware age.

He conceded at the time that asking existing customers to subsidize new ones was a little unfair, and argued it was the only way to keep cloud accessible over the following two years. What to read next 'Nobody was buying them so it doesn't really matter' Xbox console price hike hits the UK The RAM crisis could get a lot worse if Lenovo and Microsoft are right Pricier CPUs could be coming, and RAM pricing is already getting worse

OVHcloud is an unusual case here: it builds its own servers, which is rare in an industry that often offloads that end to a third-party provider, and while that vertical integration has historically been the source of its price advantage, it has not protected the company here because OVHcloud still buys the same DIMMs and NVMe drives as everyone else.

The Register spoke to the founder of a mid-sized managed service provider
who was entirely unsurprised by OVHcloud's announcement and expects AWS and Azure to follow.

The hyperscalers have deeper balance sheets, longer supply agreements, and more room to absorb component costs quietly, so any move from them will
likely be slower and less legible than a founder posting percentages on X. It will, however, arguably not be smaller and will be considerably more far-reaching thanks to how deeply integrated some of their products are
across the world. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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