Wix launches Symphony giving small businesses their own AI workforce

Date:
Tue, 11 Aug 2026 13:00:00 +0000

Description:
Could AI agents take repetitive business admin off your plate?

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Wix launches Symphony, a standalone AI agent platform designed for SMBs AI agents work to understand your business, then complete essential tasks on your behalf Symphony comes with a built-in quality layer, helping ensure trust. Wix, one of the worlds biggest website builders , has today launched Symphony, a new platform which aims to provide SMBs with a proactive team of AI agents that are built around their specific business needs, goals, and workflows.

The company says Symphony will allow business owners to move away from
working alone to operating with a tailored AI team in just minutes. What is Symphony? Wix claims Symphony has been built on the experience and unique
data it has accumulated while supporting hundreds of millions of businesses worldwide. Latest Videos From TechRadar Watch full video here:

The company highlights how, unlike typical AI tools that simply act on instructions, Symphony learns the business, taking the time to understand its unique needs rather than offering a one-size-fits-all solution.

At the center is Maestro, Symphonys central AI agent. Maestro understands
what is happening across the business, identifies what needs attention next, and coordinates the right agent for each job. You may like 'Every small business will eventually have a digital workforce of AI agents': Bluehost CEO on how AI agents are reshaping business Bluehost promises its new AI agents will deliver "a site or store that runs itself" Agentic business: the new growth engine for SMEs

Operating much like a team of humans, Symphonys AI agents work across
approved workflows, executing tasks and connecting to the tools that the business already uses. It then reports back, offering updates, analytics, and flagging key actions for approvals.

Each day your agents will also have a morning meeting, providing a summary through a simple app of work completed, highlighting what still needs to be completed, and identifying new opportunities based on business activity, customer behavior, and current trends. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me
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Symphony also provides a built-in quality review layer, with a separate agent checking work before it is presented, helping support accuracy.

According to Wix, Symphony is available through a tiered subscription model.

We built Symphony to be the go-to AI agent orchestrator for SMBs, said Ronny Elkayam, COO of Wix.

It is purpose-built for how small businesses operate, combining Wixs two decades of SMB expertise with a coordinated multi-agent system that can learn how a business works, take action and help owners grow with more speed and confidence. With Symphony, any business owner can have the team they need to scale. Follow TechRadar on Google News and add us as a preferred source to
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