Spotify is introducing AI Persona tags to differentiate real artists from
fake ones, vowing to become the most transparent and trustworthy place to listen to music but the tool isnt targeting the music itself

Date:
Tue, 11 Aug 2026 13:00:00 +0000

Description:
Spotify's new AI Persona tags distinguish AI-generated artists from real humans, and the platform is excluding these artists from your recommendations.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Spotify is introducing AI Persona tags in mid-September The platform aims to improve user transparency by differentiating real artists from AI-generated ones Spotify only reviews
an artist's profile and images, and not the music itself Spotify has fallen short on the AI transparency front compared to some of the other best music streaming services , with users pining for a fix and now the platform is taking its biggest step yet towards combatting AI slop.

The streaming giant announced today (August 11) the arrival of new AI Persona tags, which are designed to differentiate human artists from ones that are AI-generated. Spotify says these tags will roll out to mobile in mid-September, and will appear in an artists profile banner, About section,
in Search, and in song rows in playlists.

Once they become available, users can be safe in the knowledge that the artists theyre listening to havent been generated by AI. Spotify added that artists with AI Persona tags will be excluded from all personalized recommendations by default, ensuring that your music-discovery regime remains uninfected by slop. Latest Videos From TechRadar Watch full video here:
(Image credit: Spotify) Though AI Persona tags wont roll out for another
month or so, Spotify says artists can already disclose if their profile is AI-generated. If an artist declares this, a tag reading AI Persona will
appear next to their name. We hope artists will be transparent, so we are giving them the opportunity to disclose, the service shared in its announcement but its not putting all its trust into self-disclosure.
Instead, Spotify says it will take matters into its own hands if need be, and will conduct reviews of profiles where it thinks an artists images have been created using generative AI to imitate a lifelike persona. If Spotify detects that an artist profile might be AI-generated, it will display a tag that
reads Likely AI Persona, and the artist will be notified and given the option to self-disclose or appeal. You may like No, Spotify isn't deliberately uploading AI artists and music Tidal's new policy on AI-generated music is especially firm Deezers new AI slop music scanner works on any music
streaming site heres how to check your playlists

Its taken Spotify a long time to catch up to the likes of Deezer when it
comes to improving its transparency on AI-generated music. Deezer was the first major audio streaming service to roll out tags that explicitly say if a track has been AI-generated, and recently its Head of Research told us why we need AI filters more than ever .

Spotifys own AI Persona tags mark a big shift for the platform, and will certainly improve the user experience by giving listeners more peace of mind. However, Spotifys feature comes with an important caveat. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. It reviews the profile only, not the music (Image credit: Spotify) AI Persona tags are just one of the ways Spotify has been working towards improving transparency for users. Verified
by Spotify was launched a few months back this is a certification feature that shows if an artist is legitimate, but its not as watertight as wed hoped it would be.

Additionally, Spotifys SongDNA gives listeners a comprehensive overview of
the creatives behind their favorite songs , while AI Credits give artists the opportunity to share where and how theyve used AI in their music production. Its not as upfront as Deezers methods, but the measures are in place nonetheless, and AI Persona tags are the cherry on top.

That said, AI Persona tags target an artists public image, not how the music was made, which could present some issues, as it still leaves room for AI-generated music to slip its way onto the platform. What to read next
Deezer reports over half of new music uploads are AI-generated, and it's taking fresh action Suno, the biggest AI music company, is finally trying to solve a problem its own success helped create Deezer's Head of Research on
the company's industry-leading AI filter

If Spotify detects that an artist is human-presenting, how are we to know
that artist wont upload AI-generated music to their profile? Theres nothing stopping that artist from publishing slop, because Spotify reviews their
name, imagery, and public identity, not the music they upload.

Its a tricky one, because while Spotify has measures in place that evaluate music and artist image respectively, it doesnt have a comprehensive tool that reviews both components simultaneously, which again isnt as upfront as
Deezer.

As far as AI-generated content in Spotify goes, Ive been one of the lucky
ones who hasnt encountered this issue. Because my love for physical media and radio impacts what I listen to on Spotify, I suspect that my algorithm has been trained enough to push AI slop out of my recommendations.

I do think that on top of my streaming habits, Spotifys anti-AI music
measures have helped to keep the fence up and block out unwanted songs to a certain extent I just wish its approach to tagging was a bit more robust. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/audio/spotify/spotify-is-introducing-ai-persona-tags -to-differentiate-real-artists-from-the-fake-vowing-to-become-the-most-transpa rent-and-trustworthy-place-to-listen-to-music-but-the-tool-isnt-targeting-the- music-itself


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