Take-Two CEO defends timed Netflix exclusive GTA 6 extended look, says it's 'part of Rockstar Games' marketing strategy'

Date:
Tue, 11 Aug 2026 11:50:57 +0000

Description:
Take-Two Interactive CEO Strauss Zelnick has defended the upcoming Grand
Theft Auto 6 extended look, which will premiere on Netflix.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Take-Two Interactive CEO
Strauss Zelnick has defended the 'Grand Theft Auto 6: An Extended Look',
which premieres on Netflix He said it's a "first-of-its-kind partnership with Netflix" and it's a "great marketing partner for us" Zelnick suggested the timed exclusivity isn't an issue, as it will arrive on YouTube hours later Take-Two Interactive CEO Strauss Zelnick has defended the upcoming Grand
Theft Auto 6 extended look video being available exclusively on Netflix for a time.

During a Q&A after the publisher's Q1 FY27 financial report , the CEO was asked why the decision was made to have the ' Grand Theft Auto 6: An Extended Look ' be a timed Netflix exclusive when it releases on August 27. The premiere, which kicks GTA 6 's marketing into top gear ahead of the game's launch later this year, was criticised by some because it means fans without
a Netflix subscription will need to pay a fee to watch . However, this
doesn't seem to be a concern for Take-Two, since it will arrive six hours later on YouTube for free. Latest Videos From TechRadar Watch full video
here:

"This is a first-of-its-kind partnership with Netflix," Zelnick said.
"They're a great marketing partner for us and distribution partner, as you know.

"We also work with virtually every social media outlet on Earth. This is part of Rockstar Games' marketing strategy. We're excited for everyone to see an extended look of Grand Theft Auto 6 ." You may like 'Locking a gameplay trailer behind a Netflix subscription is a new level of greed' GTA 6 fans callout Rockstar for 'paywalling' the game's extended look We could finally
be getting the next GTA 6 trailer as Rockstar announces a special 'extended look' that will premiere on... Netflix? Take-Two CEO reaffirms GTA 6 release date and says the wait is so long because Rockstar 'seek to do something
thats never been done before'

As for what fans can expect, Zelnick couldn't offer any hints, although it's speculated that the extended look could finally feature the long-awaited gameplay trailer.

"I'm not prepared to tell you how it's going to go," he said, "but I feel really good about it. And of course, some six hours after the initial launch on Netflix will be available on [the] Rockstar Games channel on YouTube, and
I think ultimately many other outlets." Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

GTA 6 launches on November 19 for PS5 , Xbox Series X , and Series S , and according to Zelnick, the game's $100 Ultimate Edition is selling more than the Standard Edition, despite some controversy regarding the price. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to click the Follow button! The best gaming consoles All the best consoles of this generation

Read our full guide to the best gaming consoles 1. Best overall: PlayStation 5 Slim 2. Best budget: Xbox Series S 3. Best handheld: Nintendo Switch 2 4. Most powerful: PlayStation 5 Pro



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Link to news story: https://www.techradar.com/gaming/take-two-ceo-defends-timed-netflix-exclusive- gta-6-extended-look-says-its-part-of-rockstar-games-marketing-strategy


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